What’s really holding your brand back — and it’s not your logo
Most brands that come to Capitol Circle don’t need a new logo.
They need clarity, coherence, and direction.
Yes, good design helps. But if what’s underneath is messy, disconnected, or half-baked, a rebrand will only give you prettier confusion.
5 Things I Wish I’d Known When I Started My Career
My first job was as a correspondent for a magazine from La Prensa Gráfica. Looking back, it seems writing has always been there for me. I did it for two years, until the format evolved and I started working with one of the most famous cooks in my country. That project didn’t last long, but it showed me how much I loved cooking.
Beauty Is Not Just a Matter of Opinion
For a long time, I believed in the saying that "there's no accounting for taste." However, I have realized this is more myth than reality over time. Taste is not purely arbitrary or entirely personal. Criteria, theories, and principles define what looks beautiful or unattractive, luxurious or inexpensive. While personal preference does play a role, it is not the sole determining factor in how we perceive design, aesthetics, and value.
The Art of Growing Up
Life is a journey filled with experiences that shape and challenge us to evolve. Along the way, we face situations that test our strength and offer opportunities to learn and grow. Recently, I found myself reflecting on these moments after experiencing a personal loss. In November 2024, my beloved dog Milo passed away. His absence made me think deeply about the experiences that connect us all—grief, change, and personal challenges. Though difficult, these moments are universal and remind us of our shared humanity.
Crafting the Visual Identity for UnBasic Lab®
When three talented women—Elisa, Sara, and Carolina—came together to create UnBasic Lab®, they envisioned more than just an image consulting studio. They dreamed of a space where women could embrace transformation, confidence, and self-expression. As the creative behind their brand’s visual identity, my role was to bring this vision to life through design.
The Day I Dared to Apply to Pokémon LATAM
They say companies don’t exist to fulfill your dreams, but every once in a while, you let yourself imagine what if?…