Golazzo II

One bite. One drop.
This campaign was built around a simple image: a single red apple.

In a market saturated with jerseys, replicas, and noisy merch drops, we chose a different path — one of suggestion, not saturation. The apple became our anchor: minimal, clean, and loaded with meaning. It whispered rather than screamed.

“One bite” symbolized the moment you break from the obvious. “One drop” marked the arrival of something unexpected in the world of football streetwear.

To reposition Golazzo as more than a fanwear brand. We wanted to speak to the modern football fan — the one who loves the game but also loves design, subtlety, and style. This collection was about icons in the making (Pedri, Yamal, Raphinha, Julián Álvarez, Mbappé) — and it needed a campaign that felt as fresh and untraditional as they are.

Every piece in the collection was introduced individually with a CTA that honored each player’s essence — not as athletes, but as archetypes.
From Pedri’s calm command to Raphinha’s chaos, each post became a character study in motion.

Golazzo didn't just drop new shirts.
It dropped a statement: You can love football… without dressing like a billboard.

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