Hacienda Cuscatlán — Naming & Visual Identity

Hacienda Cuscatlán is a branding project inspired by a Guatemalan couple’s vision to bring the flavors of the countryside in El Salvador to Guatemalan tables. Rooted in the country’s agricultural heritage, the brand seeks to celebrate what they love most — the richness of tradition — and elevate it into gourmet ingredients.

Our work focused on naming and visual identity, creating a brand that feels authentic, artisanal, and timeless. The result is an identity that bridges rustic heritage with a refined aesthetic, positioning Hacienda Cuscatlán as a premium label for cheeses, preserves, and artisanal products.