Art Direction + Digital Assets + Feed Curation Strategy

For The Matchary, a Barcelona-based matcha brand, Capitol Circle developed the visual look & feel for digital communication, translating the existing brand identity into a cohesive and elevated social presence.

Our role focused on art direction and digital asset creation — ensuring consistency, visual impact, and a distinctive aesthetic across Instagram feeds, product announcements, and campaign visuals.

The visual system balances bold color blocking with clean composition, highlighting the vibrant green of matcha as the hero element. Through carefully constructed mockups, product-focused storytelling, and graphic layouts, we built a digital environment that feels fresh, contemporary, and commercially sharp.

The result is a feed that feels intentional rather than improvised — playful yet refined, graphic yet sensorial — positioning The Matchary as a modern lifestyle brand within a saturated beverage market.