A company posts a job opening. After weeks of reviewing résumés, conducting interviews, and negotiating terms, they finally find the right candidate. The offer is accepted. The new hire never shows up on day one. They start over.

We love this story because it carries a promise. It reminds us that great companies once started small. Before corporate headquarters, investment rounds, and polished office spaces, there were improvised environments, limited resources, and people trying to figure out whether an idea had a future.

When three talented women—Elisa, Sara, and Carolina—came together to create UnBasic Lab®, they envisioned more than just an image consulting studio. They dreamed of a space where women could embrace transformation, confidence, and self-expression. As the creative behind their brand’s visual identity, my role was to bring this vision to life through design.