Helados Emmita — Brand Identity

Helados Emmita was born out of a simple need: creating healthier desserts for Emma. What started at home as a personal project quickly grew into something bigger — a brand of premium artisanal ice creams, crafted in Guatemala with care and tradition.

The challenge was to design an identity that could honor its artisanal origins while positioning the brand as premium. We wanted Helados Emmita to feel vibrant and joyful, but also trustworthy and refined, appealing to both families and gourmet consumers.

The solution was a colorful visual system where every flavor comes to life through bold packaging and playful details. The name preserves its emotional story, while the design highlights freshness, authenticity, and craft.

The result is a brand that blends authentic storytelling with gourmet aesthetics. Helados Emmita now stands as a line of ice creams that is both approachable and elevated — perfect for family moments, events, and celebrations.