Brand Identity & Packaging Design

Jolly Jam is a concept brand of small-batch British preserves that brings a playful spirit to everyday rituals. Built around the idea of spreading a little joy, the identity pairs bold typography with handwritten details, a pink-and-red palette and a warm, cheeky voice. From naming and packaging to art direction, every element makes an artisan staple feel fresh, expressive and full of character.

Jolly Jam

Project Details

  • Food & Beverage

  • Brand Identity & Packaging Design

  • 2026

  • United Kingdom · Concept Project

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