Brand Identity + Visual System + Art Direction

BOCA was conceived as a bistro-bar that blends European sophistication with Latin warmth. Our goal was to create a brand identity that felt both intimate and elevated — contemporary yet timeless.

The logo, built from clean geometry and a subtle typographic twist, captures BOCA’s balance between boldness and restraint. A deep wine tone anchors the visual system, inspired by red velvet interiors, candlelight, and the depth of a good Bordeaux.

Every touchpoint — from menus and signage to editorial photography — was designed to evoke the sensory experience of dining: texture, warmth, and quiet confidence.