From Being Found to Being Understood: Reputation, SEO, and LLMO in the Age of Artificial Intelligence
A digital footprint no longer determines only whether a brand appears. It also influences how people and artificial intelligence systems interpret who it is, what it knows, and why it should be considered trustworthy.
Old Money Is Cosplay
Napoleon understood early on that clothing is never just clothing. As Frédéric Godart recounts, in a calculated gesture, Bonaparte would dress in the simple uniforms of his soldiers while simultaneously wearing the insignia of an emperor. That contrast allowed him to project both proximity and authority. It wasn’t fashion—it was power.
The Illusion of Desire: How the Market Packages Identity
“We are not told what to think, but how to overthink.” This phrase—a sharp synthesis of how media operates in the era of narrative capitalism—captures the way symbolic structures shape not only our desires, but also the boundaries of what we believe is possible.
Power Is Not Loud: The Art of Not Asking for Permission to Matter
Every culture produces symbols, but not every individual has agency over them. In an era where power has shifted from volume to representation, mastering the symbolic is not aesthetic frivolity—it is an ontological strategy.
Ten Years of Teaching, Yes, I Still Get Butterflies Before Class
This year marks a decade since I stepped into a university classroom—not as a student, but as a professor.
I was 26. Fresh out of my second degree in Graphic Design, I was invited to teach Editorial Design and Print Production at UJMD, my alma mater and the place where I had just finished a beautiful double academic journey in Communications and Design.
Gen Z officially has bad taste — and it’s brilliant
Ugly on purpose, sad on the feed, and spiritually glittery: welcome to the new aesthetic order.
Let’s face it. A new wave of aesthetic standards has taken over, and it’s not here to please your mom, your design professor, or even your inner minimalist.