This year marks a decade since I stepped into a university classroom—not as a student, but as a professor.

I was 26. Fresh out of my second degree in Graphic Design, I was invited to teach Editorial Design and Print Production at UJMD, my alma mater and the place where I had just finished a beautiful double academic journey in Communications and Design.

For a long time, I believed in the saying that "there's no accounting for taste." However, I have realized this is more myth than reality over time. Taste is not purely arbitrary or entirely personal. Criteria, theories, and principles define what looks beautiful or unattractive, luxurious or inexpensive. While personal preference does play a role, it is not the sole determining factor in how we perceive design, aesthetics, and value.